Where your competition is in Alabama
The largest concentrations of fence companies in our Alabama data are in Phenix City, Decatur, Birmingham, Huntsville, Mobile, Foley, Daphne and Dothan. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Phenix City.
The map pack in Alabama
In Alabama, 44% of fence companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Decatur searches are not in that group. They are near 117 reviews and they ask every customer.
The website gap in Alabama
Website presence in Alabama: 65.8% of fence companies link one, 34.2% do not. The national figure is 22.8% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How Alabama compares
Of the 49 states in our data, Alabama ranks 16th for the number of fence companies, 33rd for median review count, and 9th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Alabama | 184 | 13.5 | 34.2% |
| Delaware | 35 | 30 | 11.4% |
| Florida | 684 | 30 | 20.6% |
| Georgia | 260 | 20.5 | 26.2% |
| Kentucky | 133 | 13 | 33.1% |
| Maryland | 107 | 33 | 7.5% |
| Mississippi | 77 | 4 | 44.2% |
| North Carolina | 287 | 31 | 18.1% |
| South Carolina | 182 | 20 | 31.3% |
What to do first in Alabama
- Put up a real website if you are in the 34.2% without one. Service pages, city pages for Phenix City, Decatur, Birmingham, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 13.5-review shop past the Alabama 75th percentile (42) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Alabama customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 13.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.