Missed-call text-back for a fence company
Every fence call is a $3,000 to $10,000 job and the homeowner is calling three companies in a row. The one that answers, or texts back first, gets the estimate slot. In April the owner is on a job site, the call hits voicemail, and the callback at 6 p.m. reaches someone who booked with a competitor at 2. Put your own ticket and call volume in the missed-call calculator; at fence ticket sizes the number is usually bigger than the ad budget.
Text-back fixes the first leak: seconds after a missed call, a text goes out in your words, says you are on an install, and asks what style and rough footage they want. Follow-up fixes the second and larger leak, the open estimate. Most fence quotes die of silence. A schedule of five touches over a month, each with something useful (the PDF quote, a question about gates, a photo of a similar job finished this week, a scheduling note), lifts close rate by points that matter at these ticket sizes.
Working at two weeks looks like zero unanswered calls, every form texted within a minute, and open estimates getting followed up without anyone remembering to do it.