Fence Company Playbook
Free 14-day trial

Facebook and Instagram ads for fence companies. Free for 14 days.

Offers to homeowners in your zip codes, retargeting, and creative that gets replies. We set it up in your own accounts, run it for two weeks, and you decide. No card, nothing renews.

Text (385) 334-3643Call (385) 334-3643

Free for 14 daysNo card requiredText or call to start

In the trial

  • Two campaigns: a cold before-and-after campaign to homeowners in your service area, and retargeting to your uploaded list of past estimates
  • Lead forms with three qualifying questions (style, footage, timeline) wired to instant text-back
  • Pixel installed on the website so style page visitors see matching ads for two weeks

Facebook and Instagram ads for a fence company

Nobody scrolls Instagram hoping to find a fence company, so the ad has to do the convincing. For this trade that means a before-and-after of the same house, a 15-second clip of posts going in and the finished run, a gate close-up, or a black aluminum fence around a pool. Stock photos do not work; your own installs do. Leads come through a form at $15 to $50, cheaper than Google and softer, which means the follow-up text has to go out within a minute of the form landing.

Offers that produce estimates instead of likes: tear-out and haul-away included through a date, a free gate hardware upgrade, a spring install slot locked with a deposit, a neighbor discount within a mile of a job you just finished, or a financing payment on vinyl. "Free estimate" is not an offer; every fence company has one.

Working at day 14 looks like a cold campaign with three creatives tested, a retargeting campaign running to last year's unclosed estimates, and a cost per lead by ad that you can see. The Meta guide covers creative and seasonality.

How the trial works

Fourteen days, your accounts, no card

Setup

Live within 48 hours. You text or call, we do a 20-minute setup call, and it starts.

What we need from you

Admin access to your Facebook Page and ad account, and a few real job photos or short clips.

What you will see

Ads running to homeowners in your service area, leads landing in your inbox or CRM, and cost per lead by ad.

Day 15

Keep it at the monthly price quoted before the trial, switch to a different service, or stop. Nothing renews on its own.

Questions

Fence companies ask

I boosted posts before and got nothing. Is this the same thing?

No. Boosting shows a post to more people. A lead campaign in Ads Manager targets homeowners in your towns, collects name, phone and fence details on a form, and sends it to your phone in seconds. The difference in results is large.

Do Facebook leads actually book estimates?

About a third do when reached in the first five minutes. Under a tenth do when called the next afternoon. The ad is half the system; the text-back and follow-up are the other half, and both are set up in the trial.

Also in the trial

Other things you can try free

Google Ads management

Search campaigns built around the jobs you want, with call tracking so you hear what you pay for.

AI search optimization

Structured pages, consistent listings and plain-language answers so AI engines recommend you.

Local SEO and Google profile

Categories, services, photos, posts and Q&A tuned to win the map pack in your area.

Website design and rebuilds

Fast, tap-to-call pages for every service and city you work in, built in about a week.

Social media management

A steady, on-brand posting schedule that makes the business look alive when people check.

Review generation and reputation

Ask-at-the-door scripts, automatic texts, tracking per tech, and replies to the bad ones.

All twelve services

By state

Facebook and Instagram ads for fence companies, state by state

Each state page has that state's own listing count, median reviews and website gap.

Alabama Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming

Try facebook and instagram ads free for 14 days.

Pick anything we do. We run it for your fence company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.

  • Google Ads management
  • Meta (Facebook and Instagram) ads
  • AI search optimization (show up in ChatGPT, Perplexity, Google AI)
  • Local SEO and Google Business Profile
  • Website design and rebuilds
  • Social media management
  • Review generation and reputation
  • Missed-call text-back and lead follow-up
  • Email and SMS campaigns
  • Bookkeeping and monthly financials
  • Cold-call appointment setting
  • Marketing analytics and reporting
Text (385) 334-3643Call (385) 334-3643

Or tell us what you want to try and we will text you back.

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